What to do?
As a rookie, you will be divided into groups and given a list of different products.
You have to determine the product’s life cycle based on the case study given and provide explanation why.
No | Brand Name | Description | Life Cycle | Explanation |
1 | Coca Cola | The Coca-Cola Company introduced reformulated Coca-Cola, often referred to as "new Coke," marking the first formula change in 99 years. The company didn't set out to create the firestorm of consumer protest that ensued; instead, The Coca-Cola Company intended to re-energize its Coca-Cola brand and the cola category in its largest market, the United States | ㅤ | ㅤ |
2 | Gojek | Gojek has a distinct differentiation strategy through localisation and storytelling. They are utilising motorcycle as a taxi and it fits the clogged-traffic problem. Gojek make use of social media such as twitter, facebook, and website to publicize its brand. | ㅤ | ㅤ |
3 | Pepsi Cola | Caleb Bradham concocted Pepsi-Cola as a fountain drink at a pharmacy at Pollock and Middle Streets in New Bern in 1893. Three years later he formally gave "Brad's Drink" a new name-Pepsin Cola. He began bottling and marketing Pepsi under its present name in 1898 and founded the Pepsi-Cola Company in 1903. | ㅤ | ㅤ |
4 | Netflix | For a decade, Netflix has positioned itself in the forefront of the streaming industry, where it saw its subscribers count grow exponentially. However, in 2022, Netflix reported that it had lost 200,000 subscribers during the first quarter. This shows the possible slow down of Netflix’s growth as it faces more competition in the industry and criticisms for proposed unpopular policies such as crackdown on password-sharing. | ㅤ | ㅤ |
5 | Nokia | Leaning on a superior technological competence within the mobile phone sector, Nokia was capable of ultimately becoming the market leader. However, in 2007, with two major players, Apple and Google, joining the business, the established rules of competitive dynamics were irrevocably changed. Focus shifted to software and applications. Nokia’s risk-aversive and closed organisational culture could not respond in a situation where an open search for new innovations and a cooperative internal working mode were needed. | ㅤ | ㅤ |